Rankonomics is a small team of internet marketers based in Sydney, Australia. We develop ideas and strategies to help our client’s websites gain traction online, get traffic and make more sales, not in the short term, but the long term.
In April 2012, the Google Panda updates changed the game forever.
Google decided that it didn’t want you to control the anchor text on other websites. They didn't want you to build links. They got much better at identifying automated "link-building" efforts, spam links, filtering low quality websites and understanding quality links.
A statement of intent was made: If you try to cut corners, eventually Google would find out and update their algorithm. It is now much harder to rank well if you don’t deserve to.
The only option if you want to survive long term is to do what Google wants: not control the backlinks but earn them.
But that's hard. Particularly in boring industries or brand new sites - it's an enormous challenge. It requires immense creativity and a lot of patience.
That's where RANKONOMICS comes in. We do the hard yards. Our skills are based around developing creative link building strategies and ideas.
We dissect your business, including specific characteristics, resources, and industry opportunities and see what kind of content we can develop to attract links and social interaction.
We don’t outsource – we do everything manually, in house.
RANKONOMICS offers a personalized service where we offer you the following:
- We determine your Unique Selling Proposition (USP)
- We utilize your USP & company resources to get links
- We turn your website into a resource that deserves links
- We build relationships with relevant and influential bloggers
- We focus on producing great content to acquire links